About

At SoftLife our ethos is simple. We are rooted in promoting wellness practices for all, but especially for people of colour who are often told that their stress, pain and struggle are normal to their existence.

SoftLife flips that limiting belief on its head, encouraging all who partake in our products to go above and beyond for themselves by taking their me-time beyond their free time.

We provide premium, luxury products crafted for people who are dedicated to placing their well-being on a pedestal.

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SoftLife Founder Kamille Coppin

Our Founder

Kamille Coppin

Inspired by her self-care journey and love of warm ambient spaces, SoftLife Home & Apparel came to be.

To Kamille, SoftLife is an ode to believing that everyone is deserving of a life that not only meets their needs but exceeds their expectations, without ever demanding them to be more or less than who they are.

It is inspired by its namesake, "soft life" a term stemming from Nigerian pop culture that exemplifies a lifestyle of comfort and relaxation with less stress, worry and concern, where you prioritize living your divine purpose.